![]() ![]() ![]() And with a presidential cycle ahead (which features that guy, the former one), we might have even been able to ride out this downturn.īut then we got hit with something we didn’t expect, and it upended our business.Ģ. We were vigilant, but not overly worried. We could have managed that shortfall with a combination of cash reserves, non-employee cost cuts, and normal employee attrition (for example, we didn’t replace two executive departures). That said, we expected this dropoff and planned for it, anticipating about a $700,000 deficit. It would make the site unreadable, further harming our audience. And as you’re all aware, our pages are already overloaded with ads. We actually had more potential advertisers last year than we had pageviews to display those ads. But that reality has consequences for our business.įewer pageviews and lower engagement (comments, diary writing, recommending) means less advertising. We’d rather they not be in charge, and we’ll fight our asses off to make sure they are defeated everywhere they pop up. Fox News does better as a business when Democrats are in charge, and we do better when Republicans are. And it was, needless to say, great for our country.īut that’s the irony of the situation that we find ourselves in. That wasn’t a bad thing for us as individuals. With President Joe Biden in charge and Democratic majorities in Congress, people didn’t have to remain in a perpetual 24/7 state of vigilance. That was understandable! Everyone was burned out and exhausted. We lost around half of our peak traffic, dropping to around 30 million monthly pageviews. After that? Our numbers, like everyone else’s, plummeted. 2020 was a presidential year, so we hovered around 60 million monthly pageviews that year, with big spikes in November (we won!) and January (the insurrection). Look at our own pageview stats: Daily Kos traffic, 2015-2022ĭonald Trump generated a ton of pageviews, giving us around 50 million per month. Even social media outlets have suffered, all except for TikTok-and even they've just announced a hiring freeze. Look at news reports of layoffs and the quarterly financial reports of publicly traded media companies, and you’ll see a pretty consistent trend-a drop of about one-third in visitors/readers/viewers. We did our job and got rid of that menace (at least temporarily), but now the entire media ecosystem has been suffering a resulting hangover. ![]() It also motivated our supporters to record heights in readership, engagement, donating, and taking action. It’s why the traditional media gave him 24-7 coverage. What can we say? Trump was good for the media business. Two things happened over the last year that completely upended our business. We've never, ever sold or rented emails without permission.Įach one of these buckets has contributed roughly about a third of total revenue, with community contributions a little higher than the other two. So we help campaigns and organizations build their email lists with opt-in petitions. Our email list is one of the most active in progressive politics, and Democratic campaigns and allied issue advocacy groups want to reach those activists. This is the one that many of you may not know about. It’s why we were able to resist the media industry’s downsizing trend as long as we did. Daily Kos is blessed in that, unlike most media outlets, we have multiple sources of revenue.
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